Written by Kenneth Goldsmith
I Look to Theory Only When I Realize That Somebody Has Dedicated Their Entire Life to a Question I Have Only Fleetingly Considered, 2012
Driving down a Los Angeles boulevard, a billboard was legible from a half-mile away. It said one or two words. In Los Angeles, people are used to reading single words, very large at far distances, and passing by them very quickly. It’s totally the opposite in New York, where we get our information by reading a newspaper over somebody’s shoulder in the subway.
© 2012 Kenneth Goldsmith; Paris: Jeu de Paume